Carolina Coast Activities Media Kit and Stats 2014!
CarolinaCoastActivities.com
Affordable Website Advertising, designed with you in mind!
Owned and locally operated by:
CarolinaCoastActivities.com, LLC.
P.O. Box 21259
Charleston, SC 29413
Email: Eric@CarolinaCoastActivities.com
Advantages
CarolinaCoastActivities.com is specifically designed to provide greater exposure for local businesses. The premise behind the comprehensive directory is to provide visitors to the site, prospective clients, with valuable information on a number of outfitters and businesses in the area over a wide range of categories, even those outside of their original search criteria, thus expanding your internet exposure.
· A highly optimized website for “What to Do” along the Carolina coast region including The Grand Strand, Charleston Area, Hilton Head and Myrtle Beach and now the Savannah area to name a few.
· The opportunity to be seen by thousands of potential clients.
· Your company logo/photo along with a brief company description.
· A direct link to your web site or splash page.
· The ability to rank high amongst search engines without the high cost associated with website optimization.
· An affordable Standard plan with customizable “a la Carte” advertising choices.
· An affordable and effective way to broaden your internet exposure into searches outside the scope of your specific business.
· Increase your Social Marketing efforts as a “friend” of ours on Facebook, to help spread breaking news and/ or special offers.
With
CarolinaCoastActivities.com
visitors will be led directly to your business!
The Program
CarolinaCoastActivities.com is an activity based web site designed to put the “what to do along the Carolina Coast”, and now the Savannah area, into one well organized and comprehensive source. The design of the site has been modeled after our highly successful sister site, www.ColoradoMountainActivities.com, which started in Breckenridge, Colorado over ten years ago and by using the same team of web developers, we can be certain that they know our strategy and our goals to help provide your business greater internet exposure.
We are not a Pay-Per-Click oriented site. With a set annual fee, advertisers can rest easy knowing that there is no limit to the number of click-thrus their business can receive during their campaign. Compared to other forms of internet advertising this can equate to a substantial savings over the common average tourism PPC cost of .83 cents per click. Our goal is to generate your business web traffic at .21 cents per click or less, much less. As you can see on the following page, many of our advertisers are experiencing click thrus to their site for less than .10 cents per click.
What a listing on CarolinaCoastActivities.com includes:
· Placement within the “Area” most pertinent to your business includes all towns within that area
· Your ad listing will be placed in all categories relevant to your business, further increasing your exposure within the site.
· Renew your ad based on previous year performance!
Guests to the area will see your logo/photos, descriptions and most importantly a direct link to your website!
Snapshots from Google Analytics
Jan 1, 2013 – Dec 31, 2013
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Visits 149,819 Unique Visitors 129,586 Pageviews 292,134 Pages / Visit 1.95 Avg. Visit Duration 00:01:22 Bounce Rate 63.76% % New Visits 85.93% |
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Jan 1, 2012 – Dec 31, 2012
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Visits 112,989 Unique Visitors 97,987 Pageviews 227,605 Pages / Visit 2.01 Avg. Visit Duration 00:01:19 Bounce Rate 62.24% % New Visits 86.51% |
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Our system is run by a program called OpenX which allows us to easily access advertisements to make changes or updates. This program also allows us to track the number of click-thrus to our clients. Below is a snapshot of click-thru activity for a few of our clients for 2013.
Name Impressions Clicks CTR
Total 4,888,552 71,608 1.46%
Harbour Town Adventures 15,523 3,036 19.56%
Palmetto Bay Watersports 17,031 2,606 15.30%
Nature Adventure Outfitters 254,493 2,532 0.99%
Rover Boat Tours 215,240 2,358 1.10%
Sea Monkey’s WaterSports 7,199 2,080 28.89%
Wampee Stables 12,723 1,860 14.62%
Island Water Adventures 21,140 1,804 8.53%
Wallace Sailing Charters 131,065 1,733 1.32%
Old South Carriage Co. 245,054 1,544 0.63%
William’s Ghost Walks 110,956 1,526 1.38%
As these numbers show, the return on investment can far exceed other advertising strategies and makes CarolinaCoastActivities.com an optimal and affordable addition to your online advertising efforts.